Billie Eilish

The Power of Culture  The Power of Culture  The Power of Culture  The Power of Culture 

Our Partners

Leveraging

The Power of Music and Culture
to Accelerate Business

Brand Culture Audience Artists A deep understanding of existing positioning goals and competitve landscape. The profile - attitudes, beliefs and values - of the people we want to reach. Macro-level forces that shape people‘s lives and behaviours. Artists, their music and image, values and fanbase.

Activating the intersection of
brand positioning, cultural trends,
audience needs and the artist‘s image.

What we do

Cultural Marketing

Our services range from customized music strategies, organic testimonial campaigns, bookings for corporate live performances, cultural media placements, to brand consulting with direct access to platforms, reach, and content from artists and celebrities across all entertainment sectors, including over 4,500 from the renowned Universal Music labels catalogs alone.

Global Collaborations

Universal Music for Brands develops 'money-can’t-buy moments' not only here in Switzerland but also globally in over 60 countries through collaborations with and for brands from all industries. With a profound understanding of music, entertainment, brands, and industries, individual branded entertainment strategies are created, implemented, and managed internationally from a single source.

Branding & Identity

Where language reaches its limits, music conveys emotional messages, awakens nostalgia, and expresses feelings that are universally understood across all generations. These moving characteristics give a brand a strong, customized identity, offer unforgettable experience worlds for its customers or employees, and position the brand sustainably in the creative and cultural sector.

Services

Visionary culture and music solutions to accelerate
your business

Insights &
strategy
Through data, diverse studies, and insider knowledge, we develop strategic solutions and creative measures for your company, finding your role in Cultural Marketing. We always keep your consumers, your goals, and your competition in mind. Find Your Voice In Culture.
Ideation &
Creation
We develop creative and customized campaign concepts with the power to build cultural relevance for your brand. Our goal is to merge the brand world with the music world – whether through product placements, organic partnerships, or special editions.
Artists &
Live
As industry experts, we use insights to find the right talent for your strategic goals or your next event. We identify trends, draw from the authentic passion of our artists, and connect brands with the pop culture of tomorrow.
Media &
Targeting
We reach superfans exactly where they are – in the environment of their stars/idols. Our goal: to specifically address superfans/music fans with your brand message and turn them into consumers & brand lovers. In addition to our classic fan targeting campaigns, we have the opportunity to strengthen brand-safe campaigns and use them more precisely by leveraging UMG’s own first-party data and exclusive YouTube data.
Music Licensing
Find the perfect music for your campaign in our UMG repertoire. Further information and our form for music licensing inquiries can be found here –

Let's Talk

Whether you stop by our office for a coffee, send us an email, or call us – we look forward to a first non-binding exchange!

Ben Lupini Brand Partnership & Music Licensing
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Eva Wiest Brand Partnership & Music Licensing
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